Ocho Rios, or "Ochee" as it is known locally attracts more than 700,000 tourist, about 350,000 of these from cruise ships.

Ocho Rios is the second major tourist town on the north coast with a wide range of accommodation, excellent beaches, airstrip and modern crusie facilities. Each year it attracts more than 700,000 tourist, about 350,000 of these from cruise ships, and a major initiative is under to way to upgrade visitor facilities with information booths, toilets, more signs and guides, and a promenade from Reynolds Pier to Dunns River. There has been a crack down on hustlers and illegal vendors, and residents and businesses are being encouraged to plant flowers and trees and properly maintain properties.